Craftsmanship: It’s not just for the arts

As a graphic designer and production artist, I strive to be a craftsman in my trade. It’s a point of personal pride and professionalism. My desire to be a craftsman provides purpose in how I go about my work.

I believe that craftsmanship is …

  • Incorporating a high level of skill in every project stage.
  • Continuously applying new learning, improving, and broadening your skills.
  • Striving for excellence in all things, especially related to your art — whether that be a grand creative endeavor, a common administrative task, or a personal hobby.

Craftsmanship does not settle for mediocre. Ever.

Improve your business, products, and services with a craftsmanship mindset
  • How can you apply good craft to your personal work? Is it learning a new tool, or broadening your knowledge of tools you already use?
  • How can principles of good craft be implemented within teams or departments — even within whole organizations — to make a positive, impactful difference?
  • How can good craft lead to your company’s work being recognized as exceptional?

Like athletes who improve through intentional training and transforming their skills to the next level, change doesn’t happen over night. Be mindful of areas where 1) craftsmanship can improve important aspects of your business, and 2) give thought to where poor craft or sloppiness may be limiting you.

I’d love to hear your stories about craftsmanship, especially when you are aware of good craft. You’ll be surprised where it shows up!

1 Comment

  1. I saw a recent post on social media that reminded me of craft.
    Kids living near a residential construction site had used scrap wood to construct forts on neighboring vacant lots. When construction was complete, the crews removed the kid’s work, which, while sensible and necessary, was upsetting to the kids.
    A tradesman working onsite noticed, and he constructed better, safer, forts and playhouses using additional scrap. Besides his generosity, what also stood out was his craftsmanship. Using his tools, experience, and creativity he made these strikingly well-constructed little buildings. While some workers might have just slapped together some boards willy-nilly, his sense of craft and ability was akin to fine wood working and art.

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