yfficient | About the name
yfficient | Efficient with a “Why”
The business name “yfficient” is the combination of the words “Why” and “Efficient,” revealing two guiding influences.
Purpose, or “Why”, permeates what we do.
- Why are we pursuing a goal, and why is this goal important?
- Why do we select one solution over another?
- Why do we establish a process, or use a technology, and not another?
- Why does this [fill in the blank] happen?
Efficient action helps us to achieve a better result faster or for less cost. Sometimes all three!
- What do we want to achieve with our effort?
- What effort, time, and resources are appropriate to reach our goals?
- How can we identify, use, and improve the methods, technology, and learning to create a continuously improved result?
I look forward to collaborating with you as we solve your publishing puzzles!